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Build what people follow.

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( About KULT )

This isn’t advertising.
It’s audience ignition. Movement-making.
Culture, engineered.

At KULT, we help brands stop acting like brands and start behaving like something people actually want to follow.
We tap into stories people love, platforms they live on, and creators they trust.

Ready to build belief, not just awareness?

About us
( products )

Built inside the engine of culture, we don’t follow the algorithm; we feed it.

With unrivaled access to talent, stories, and platforms, we shape what people see, share, follow and ultimately consume.

Help me decide
( FEATURES )

KULT’s Audience Engine uses first-party data, content behaviour, and platform signals to create brand-specific segments that do more than see your ads, they follow, share, and act.

01

First-party data at scale from Malaysia’s largest content

02

Culture-driven targeting — reaching people through what they truly care

03

Track how each “KULT” behaves and refine performance

04

With KULT, your audience lives on.

( Strategy )

For over 2 decades, proxy metrics like clicks and views have been traded as the currency of digital marketing.

However, only 2 true objectives exist:

  1. Be part of prevailing culture.
  2. Build your own culture.
KULT-Build
KULT:Build
Build your own movement which fit new product launches, rebrands, challenger brands
KULT-Plug
KULT:Plug
Plug into what’s already moving with campaign tie-ins, trend-based activations, influencers collabs