Kuala Lumpur, Malaysia
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Audience

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Malay

Malay

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Malay

Malay

Ambitious Malaysian middle-class professionals seeking balanced lifestyles and affordable luxuries.

Attitude to Media:

Prefer media offering insights on affordable luxury, career growth, and smart spending through digital platforms and social media.

Interest:

  • Recipes
  • Smart Tech and
  • Phone
  • Entertainment News
  • Local Drama
  • Local Celebrities news
  • Islamic Content
  • Music
  • Festive Events

Browsing Behavior:

  • Halal restaurant
  • Latest baju Raya design and fashion
  • Bazaar Ramadan
  • Simple kuih Raya recipes
  • Latest local artist gossip
  • Local Malay celebrities and social influencer
  • Latest Malay drama
  • Best Malay, Islamic & English radio station
Chinese

Chinese

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Chinese

Chinese

Balancing tradition and modernity, they value education, career success, family, and securing future generations’ prosperity.

Attitude to Media:

Their overall media consumption reflects a strong commitment to personal growth, well-being, and upholding family values.

Interest:

  • Health
  • Online Shopping
  • Smart Tech and
  • Phone
  • Business News
  • Local Chinese
  • Celebrities news
  • Investment
  • Music

Browsing Behavior:

  • Feng shui tips
  • Chinese astrology predictions
  • Chinese drama
  • Recommended Chinese restaurant
  • Local Chinese Celebrities and social influencer
  • Chinese new year fashion and design
  • Recommended bars & clubs
  • Traditional Chinese remedy
  • Best Chinese & English radio station
Indian

Indian

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Indian

Indian

Ambitious and resilient, they blend tradition with progress, valuing education, family, community, and lifelong advancement.

Attitude to Media:

They seek content that is both entertaining and meaningful, appreciating media that celebrates their heritage, promotes learning, and inspires progress.

Interest:

  • Health
  • Gold Investment
  • Recipes
  • Entertainment News
  • Music

Browsing Behavior:

  • Latest saree design and fashion
  • Recommended Indian & vegetarian restaurant
  • Deepavali bazaar
  • Gold jewelry shop
  • Top Tamil & English radio station
  • Best Tamil movies
  • Local Indian celebrities and social influencer
  • Indian vegetarian recipes
  • Recommended bars & clubs
T10

T10

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T10

T10

Affluent urban elites valuing exclusivity, global experiences, innovation, and sustained financial and lifestyle growth.

Attitude to Media:

They seek insightful and high-quality information that keeps them ahead of business, investment and trends.

Interest:

  • Investment
  • Property
  • Smart Tech and Phone
  • Financial News & Global
  • News
  • Travel
  • Luxury Goods
  • Luxury and Niche Vehicle
  • Wealth Management

Browsing Behavior:

  • Market trends & stock performance
  • Real estate investment
  • Subscription news & entertainment
  • Bespoke brands
  • Luxury gadgets
  • Premier banking
  • Luxury hotel & resorts
  • International travel
  • Loyalty programs with VIP perks
  • Ultimate & supreme luxury car
T20

T20

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T20

T20

Affluent and forward-thinking, they pursue innovation, luxury, and diversified investments for elevated living experiences.

Attitude to Media:

They usually seek content that helps them make informed decisions on investment, business strategies and lifestyle trends.

Interest:

  • Premier banking
  • Real estate investment
  • Luxury hotel & resorts
  • Local and international travel
  • Financial news
  • Luxury brands
  • Premium gadgets
  • Subscription news & entertainment
  • Exclusive luxury car
  • Premium reward & loyalty programs

Browsing Behavior:

  • Investment
  • Property
  • Smart Tech and Phone
  • Financial News & Global News
  • Travel & Leisure
  • Luxury Goods
  • Luxury and Niche Vehicle
  • Wealth Management
M40

M40

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M40

M40

Ambitious Malaysian middle-class professionals seeking balanced lifestyles and affordable luxuries.

Attitude to Media:

Prefer media offering insights on affordable luxury, career growth, and smart spending through digital platforms and social media.

Interest:

  • Personal Financial Planning
  • Online Shopping
  • Smart Tech and Phone
  • Coupons and Discounts
  • Entertainment News
  • Travel & Leisure
  • Lifestyle News

Browsing Behavior:

  • Best deals and discounts
  • Local entertainment gossips.
  • Financial planning & budget tips
  • Side gigs & part-times
  • Subscription entertainment
  • Local and international travel
  • Mid-range hotels
  • Lifestyle news
  • Premium & affordable brands
  • Luxury gadgets
  • Affordable housing scheme
  • Free reward & loyalty programs
B40

B40

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B40

B40

Hardworking and tech-savvy, they prioritize affordability, stability, and staying connected through mobile access.

Attitude to Media:

They prefer practical, affordable content that supports family needs, skill growth, and daily awareness.

Interest:

  • Affordable and Traditional Health
  • Personal Financial Planning
  • Online Shopping
  • Smart Tech and Phone
  • Coupons and Discounts
  • Entertainment News
  • Travel

Browsing Behavior:

  • Best deals and discounts
  • Affordable brands
  • Side gigs & part-times
  • Budget travel
  • Local travel
  • Cheap hotel
  • DIY & home improvements
  • Budget gadgets
  • Affordable housing scheme
  • Free reward & loyalty programs
  • Local entertainment gossips
Gen Z

Gen Z

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Gen Z

Gen Z

Digitally native youths valuing authenticity, inclusivity, sustainability, and on- demand content shaping their connected lifestyles.

Attitude to Media:

They prefer short, visual, authentic content, trusting influencers and peer recommendations for purchase decisions.

Interest:

  • Personal care
  • Entrepreneurship
  • Esports
  • Online shopping
  • Smart tech and phone
  • Fashion
  • Music
  • Festival & concerts
  • Café

Browsing Behavior:

  • New k-drama
  • Best anime to watch
  • Upcoming anime fest
  • Music streaming platforms
  • Best video games
  • Business idea for beginners
  • On-demand entertainment
  • Tech & gadget reviews

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • On-demand
  • Audio streaming
Millennials

Millennials

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Millennials

Millennials

Career-driven and family-oriented, Millennials seek balance, self-improvement, and meaningful, relatable media content.

Attitude to Media:

They seek purposeful, practical content for career growth, financial insight, lifestyle trends, and social engagement.

Interest:

  • Travel
  • Food
  • Fitness & health
  • Esports
  • Fashion
  • Streaming services
  • Business
  • Lifestyle news
  • Family planning
  • Personal financial planning

Browsing Behavior:

  • Fitness & health tips
  • Career development
  • Online & shopping deals
  • Recipes & dining recommendations
  • Investment for beginners
  • Startup news & guides
  • Best video games
  • On-demand entertainment
  • Tech & gadget reviews

Media Consumption:

  • Online articles
  • Podcast
  • Live stream
  • Long & short form video
  • On-demand
  • Audio streaming
Gen X

Gen X

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Gen X

Gen X

Practical and independent, Gen X values stability, favoring news, business insights, and family-focused content.

Attitude to Media:

They prefer reliable, in-depth content from trusted media, valuing practicality and on-the-go accessibility.

Interest:

  • Online shopping
  • Smart tech and phone
  • Online entertainment
  • Insurance
  • Wellness & health
  • News
  • Finance
  • Parenting

Browsing Behavior:

  • Travel deals & family vacation planning
  • Effective parenting for teens
  • Local & global news
  • Health & wellness tips
  • Retirement planning
  • Savings & unit trust
  • Product reviews and recommendations
  • Homeownership

Media Consumption:

  • Radio
  • TV
  • Online articles
  • Email newsletter
  • Long & short form video
Boomers

Boomers

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Boomers

Boomers

Health-conscious and family-oriented, Baby Boomers value stability, trust, and detailed news, finance, and health content.

Attitude to Media:

They trust traditional media, preferring credible, fact-based content over fleeting viral trends.

Interest:

  • Wellness & health
  • News
  • Personal finance
  • Online shopping
  • Gardening
  • Organic
  • House Decorations
  • Grandparenting
  • Nature & adventure

Browsing Behavior:

  • Healthcare & wellness tips
  • Local & international news
  • Nutrition guides
  • Retirement activity
  • Healthy recipe tutorials
  • Home improvement & DIY
  • Retirement savings
  • Gardening hacks
  • Senior citizen discounts

Media Consumption:

  • Long & short form video
  • Radio
  • TV
  • Online articles
Young Working Adult

Young Working Adult

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Young Working Adult

Young Working Adult

Young professionals seeking growth value convenient, engaging, and informative content matching their fast-paced lifestyles.

Attitude to Media:

They favour authentic, bite-sized, visual content on social platforms suited to fast-paced lifestyles.

Interest:

  • Personal care
  • Wellness & health
  • Online shopping
  • Personal financial planning
  • Fashion
  • Business
  • Lifestyle news
  • Entertainment news

Browsing Behavior:

  • Career growth & online courses
  • Tech & gadget reviews
  • Savings plans and personal financing
  • Investment for beginners
  • On-demand entertainment
  • Best online deals
  • Lifestyle & entertainment news
  • Fitness & self care tips

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • On-demand
  • Audio streaming
Student

Student

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Student

Student

Adaptable and tech-savvy students seeking flexibility, convenience, and growth opportunities for a successful future.

Attitude to Media:

They prefer quick, relevant, informative content, relying on digital platforms for learning and connection.

Interest:

  • Personal care
  • Entrepreneurship
  • Recipes
  • Education
  • Fashion
  • Music
  • Lifestyle news
  • Fitness & health

Browsing Behavior:

  • Students deals and promotions
  • Internship opportunities
  • Side hustle and freelancing for students
  • Scholarships
  • Tech & gadget reviews
  • On-demand entertainment
  • Fitness & self care tips

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • On-demand
  • Audio streaming
Soloist

Soloist

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Soloist

Soloist

Ambitious and independent, Soloists value flexibility, financial stability, and freedom in pursuing personal growth.

Attitude to Media:

They prefer bite-sized, engaging, on-demand content on social platforms reflecting their independent lifestyles.

Interest:

  • Personal care
  • Entrepreneurship
  • Wellness & health
  • Personal financial planning
  • Lifestyle news
  • Entertainment news
  • Travel
  • Events
  • Café

Browsing Behavior:

  • Tech & gadget reviews
  • Savings plans and personal financing tips
  • Best Workout routine
  • Solo trips and budget Stays
  • Local events & nightlife
  • Recommended dating app
  • Trending café to visits
  • Products and Brand Reviews
  • Ways to achieve personal growth

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • On-demand
  • Online articles
The Dynamic Duo

The Dynamic Duo

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The Dynamic Duo

The Dynamic Duo

Ambitious young couples valuing smart spending, quality investments, and balanced, experience-driven lifestyles.

Attitude to Media:

They prefer on-the-go content like podcasts, audiobooks, and visuals suited for multitasking lifestyles.

Interest:

  • Personal care
  • Investment
  • Property
  • Wellness & health
  • Lifestyle news
  • Luxury goods
  • Travel & leisure
  • Financial news
  • Global news

Browsing Behavior:

  • Fitness & health tips
  • Subscription news & Entertainment
  • Leadership courses
  • Financial advice
  • Emerging job trends
  • Premium Reward & Loyalty Programs

Media Consumption:

  • Long & short form video
  • Podcast
  • Live stream
  • Online articles
  • Forums
  • On-demand
  • Audio streaming
  • Email newsletter
Little Steps Advocates

Little Steps Advocates

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Little Steps Advocates

Little Steps Advocates

Caring and budget-conscious, young parents seek trusted, practical products and resources for their children’s growth.

Attitude to Media:

They prefer practical, affordable content that supports family needs, learning, and everyday awareness.

Interest:

  • Parenting
  • Baby and toddlers
  • Toys
  • Cartoon & animations
  • Craft & Hobbies
  • Entertainment news
  • Personal financial planning
  • Recipes
  • Family planning
  • Tech & Gadgets

Browsing Behavior:

  • Smart parenting guide and tips
  • Recommended Playschool &
  • Kindergarten
  • Baby Fair & Expo
  • Recommended Parenting
  • Blogs & Website
  • Recommended Educational
  • Toys for Baby and Toddlers
  • Exclusive baby deals

Media Consumption:

  • Long & short form video
  • Podcast
  • Live stream
  • Forums
  • On-demand
  • Audio streaming
  • Online articles
Youth Mom

Youth Mom

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Youth Mom

Youth Mom

Women in their 20s–30s navigating pregnancy or early motherhood, balancing care, learning, and self-growth.

Attitude to Media:

They seek reassuring, relatable content offering guidance, expert advice, and emotional and financial support.

Interest:

  • Parenting
  • Baby and toddlers
  • Toys
  • Organic
  • Online Shopping
  • Personal financial planning
  • Family & Baby Events
  • Recipes
  • Family planning

Browsing Behavior:

  • Pregnancy tips and prenatal care guides
  • Recommended Educational Toys for Baby and Toddlers
  • Baby gear and products
  • Newborn and toddler milestones
  • Childcare centers, baby expos, antenatal classes
  • Recipe for baby and toddlers

Media Consumption:

  • Long & short form video
  • Podcast
  • Live stream
  • Forums
  • Audio streaming
  • Online articles
Family Dynamic

Family Dynamic

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Family Dynamic

Family Dynamic

Experienced parents focused on stability, education, and planning for their children’s future.

Attitude to Media:

They prefer practical, time-efficient, trustworthy content aiding parenting decisions, milestones, and family lifestyle improvement.

Interest:

  • Child education and enrichment
  • Financial stability Health & fitness
  • Online Shopping
  • Personal financial planning
  • Recipes
  • Family planning

Browsing Behavior:

  • Recommended School & Colleges
  • Parenting guides for teens and tweens
  • Vacation ideas and family-friendly activities
  • Financial planning, savings & insurance tips
  • Family health and wellness

Media Consumption:

  • Long & short form video
  • Podcast
  • Live stream
  • Forums
  • On-demand
  • Audio streaming
  • Online articles
Mommy Pros

Mommy Pros

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Mommy Pros

Mommy Pros

Seasoned mothers balancing multiple roles, valuing routines, smart parenting, and family-centered solutions.

Attitude to Media:

They seek trustworthy, insightful content offering real-life solutions for family, parenting, and household well-being.

Interest:

  • Child education and enrichment
  • Family wellness and routines
  • Health & fitness
  • Personal financial planning
  • Recipes
  • Family planning
  • Online Shopping

Browsing Behavior:

  • Academic Support & Online Study Resources
  • Family Budgeting & Financial Planning
  • Time-Saving Household Hacks
  • Recommended Parenting Blogs & Website
  • Household and grocery deals
  • Recommended Preschool, School & College

Media Consumption:

  • Long & short form video
  • Podcast
  • Live stream
  • Forums
  • On-demand
  • Audio streaming
  • Online articles
EPL Super Fans

EPL Super Fans

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EPL Super Fans

EPL Super Fans

Passionate and digital-savvy, Malaysian EPL fans follow clubs closely, engaging through news, highlights, and merchandise.

Attitude to Media:

They stay updated through websites, sports apps, and social media for EPL news and highlights.

Interest:

  • Football
  • EPL
  • Health fitness and wellness
  • Sports news
  • Outdoor sports
  • Sporting goods
  • Sports Events

Browsing Behavior:

  • EPL fixtures & match schedule
  • Club & player news
  • Fantasy premier league tips & updates
  • Premier league table and standings
  • Match highlights & post match analysis
  • Club merchandise, jersey and collectibles
  • EPL viewing events & stream platforms
  • Local fan clubs

Media Consumption:

  • Highlights
  • Live stream
  • Online articles
  • Long & short form video
  • Forums
  • Podcast
MFL Super Fans

MFL Super Fans

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MFL Super Fans

MFL Super Fans

Loyal and passionate, MFL fans deeply support local football through broadcasts, stadiums, and social media.

Attitude to Media:

They stay connected through websites, sports apps, and social media for

MFL updates and highlights.

Interest:

  • Football
  • MFL
  • Health fitness and wellness
  • Sports news
  • Outdoor sports
  • Sporting goods
  • Sports Events
  • Smart tech and phone

Browsing Behavior:

  • Piala Malaysia
  • Liga Super Malaysia
  • Piala FA
  • Football club & player news
  • Match highlights & post match
  • Ticket purchase and stadium information
  • MFL viewing events & stream platforms

Media Consumption:

  • Highlights
  • Live stream
  • Online articles
  • Long & short form video
  • Forums
  • Podcast
Golf Fans

Golf Fans

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Golf Fans

Golf Fans

Affluent professionals view golf as sport and networking, investing in premium gear, experiences, and lifestyle.

Attitude to Media:

They engage deeply with live tournaments and expert content, embodying golf’s excellence and aspirational lifestyle.

Interest:

  • Golf
  • Investment
  • Luxury goods
  • Resorts
  • Health

Browsing Behavior:

  • LPGA tour & tournaments
  • Open Championship
  • Live score & results
  • Golf clubs reviews & recommendations
  • Best golfing destinations
  • Pro golfer technique
  • Pro golfer performance & news

Media Consumption:

  • Highlights
  • Live stream
  • Online articles
  • Long & short form video
Badminton Fans

Badminton Fans

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Badminton Fans

Badminton Fans

Passionate and diverse, Malaysian badminton fans nationwide follow major tournaments and support national players.

Attitude to Media:

They follow live matches and expert commentary, valuing badminton’s skill, precision, and strong community spirit.

Interest:

  • Badminton
  • Health
  • Fitness
  • Sports news
  • Outdoor sports
  • Sporting goods

Browsing Behavior:

  • Asia Championship
  • Australia Open
  • China Open
  • Malaysia Open
  • BWF World tour
  • Recommended Sports center for badminton
  • Malaysia badminton players
  • Live Score & Results
  • Live Tournament & Highlights
  • Badminton Pro Shop

Media Consumption:

  • Highlights
  • Live stream
  • Online articles
  • Long & short form video
  • Social media
Sepak Takraw Fans

Sepak Takraw Fans

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Sepak Takraw Fans

Sepak Takraw Fans

Passionate and tradition-rooted, Sepak Takraw fans uphold heritage through community tournaments and active participation.

Attitude to Media:

They engage with live tournaments and skilled commentary, driven by passion, community, and preserving tradition.

Interest:

  • Sepak takraw
  • Smart tech and phone
  • Health
  • Fitness
  • Sports news
  • Outdoor sports
  • Sporting goods

Browsing Behavior:

  • Tun Ali Cup
  • ISTAF World Cup
  • Live score & results
  • Tournament highlights
  • Technique and skills sepak takraw
  • Game procedure and positions
  • Famous sepak takraw player

Media Consumption:

  • Highlights
  • Live stream
  • Online articles
  • Long & short form video
  • Social media
E-sports Fans

E-sports Fans

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E-sports Fans

E-sports Fans

Young and tech-savvy, Malaysian esports fans follow tournaments, live streams, and gaming news actively.

Attitude to Media:

They favour fast, visual, interactive content via live streams and short videos, avoiding traditional media.

Interest:

  • Gaming
  • Esports
  • Esports news
  • Lifestyle news
  • Computers
  • Smart tech and phone
  • Gaming events
  • Education
  • Communities

Browsing Behavior:

  • Mobile Legends Professional League
  • Malaysia
  • Esports tournaments and championship
  • Playoffs schedules
  • Pro-player news and performance
  • Live score & results
  • Live tournament & highlights
  • Viewing events & stream platforms
  • Pro player gaming gear
  • Recommended Esports academy

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • Highlights
  • Mobile game
Gadget Gurus

Gadget Gurus

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Gadget Gurus

Gadget Gurus

Tech-savvy enthusiasts who value innovation, brand reputation, and long-term performance in every purchase.

Attitude to Media:

Actively follow tech reviews, influencers, and forums for expert insights before buying.

Interest:

  • Online shopping
  • Smart tech and phone
  • Luxury goods
  • Lifestyles news
  • Hobby events
  • Vlogging

Browsing Behavior:

  • Best smart home devices
  • Top rated smartphones
  • Tech gear news & recommendations
  • Smartphones comparison websites
  • Latest technology news
  • Product announcement and release
  • Tech forum
  • Recommended fitness tracker

Media Consumption:

  • Podcast
  • Live stream
  • Social media
  • Forums
  • Long & short form video
  • Online articles
Automotive Enthusiasts

Automotive Enthusiasts

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Automotive Enthusiasts

Automotive Enthusiasts

Passionate drivers who appreciate design, engineering, and innovation across classic, luxury, and performance cars.

Attitude to Media:

Follow car reviews, blogs, and motorsport pages, trusting expert insights and real driving experiences.

Interest:

  • Luxury and niche car
  • EV and hybrid
  • Family-friendly car
  • Automative events
  • Personal finance
  • Insurance
  • Smart gadgets and car accessories

Browsing Behavior:

  • Malaysia championship series
  • Best auto racetracks
  • Motorsport events
  • Most recommended used car marketplace
  • Top luxury car brands and performance
  • Car community & clubs
  • Top race academy in Malaysia
  • Top race car driver of all time
  • Malaysia top car influencers

Media Consumption:

  • Podcast
  • Live stream
  • Social media
  • Forums
  • Long & short form video
Active Lifestyle Seekers

Active Lifestyle Seekers

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Active Lifestyle Seekers

Active Lifestyle Seekers

Health-focused individuals who stay active through workouts, sports, and outdoor adventures for overall well-being.

Attitude to Media:

Follow fitness creators and brands, trusting expert tips, reviews, and community-driven inspiration.

Interest:

  • Fitness and wellness
  • Spa
  • Organic
  • Body building
  • Supplements and vitamins
  • Outdoor sports
  • Yoga
  • Gym
  • Weight training

Browsing Behavior:

  • Top-rated spa treatments for relaxation
  • Best online stores for health supplements
  • Online shops for healthy meal kits
  • Best online stores for organic groceries
  • Personalized vitamin and supplements
  • Fitness clubs and community

Media Consumption:

  • Podcast
  • Online articles
  • Social media
  • Long & short form video
  • Forum
  • Audio streaming
Adventure Enthusiasts

Adventure Enthusiasts

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Adventure Enthusiasts

Adventure Enthusiasts

Nature lovers who pursue hiking, camping, and outdoor challenges with reliable, high-performance gear.

Attitude to Media:

Engage with travel blogs, gear reviews, and influencers for tips, destinations, and product insights.

Interest:

  • Nature & adventure
  • Outdoor sports
  • Lifestyles news
  • Fitness
  • Travel
  • Camping
  • Smartwatch

Browsing Behavior:

  • Best camping spots
  • Recommended trails and hikes
  • Outdoor activities for beginners
  • Essential outdoor survival tips
  • Best and most recommended geo park
  • Kinabalu hiking packages and schedule
  • Top waterfall to visits
  • Outdoor expo
  • Best outdoor activity to do

Media Consumption:

  • Podcast
  • Online articles
  • Social media
  • Long & short form video
  • Forum
  • Audio streaming
Foodies

Foodies

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Foodies

Foodies

Culinary explorers who seek authentic flavors, quality ingredients, and memorable dining experiences.

Attitude to Media:

Follow food blogs and creators for recipes, reviews, and visually rich culinary inspiration.

Interest:

  • Fitness and wellness
  • Spa
  • Organic
  • Body building
  • Supplements and vitamins
  • Outdoor sports
  • Yoga
  • Gym
  • Weight training

Browsing Behavior:

  • Best restaurant and dining experience
  • Best food festival to go
  • Viral and trending food to try
  • Best gadget for food vlogging
  • Honest restaurant reviews and recommendation
  • Best foodie websites
  • Easy recipes to try
  • Top food content creator to follow

Media Consumption:

  • Podcast
  • Online articles
  • Social media
  • Long & short form video
  • Forum
  • Audio streaming
Eco Enthusiasts

Eco Enthusiasts

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Eco Enthusiasts

Eco Enthusiasts

Sustainability-driven individuals choosing eco-friendly products, ethical brands, and mindful consumption.

Attitude to Media:

Engage with green influencers, research, and brand campaigns highlighting transparency and lasting impact.

Interest:

  • Gardening and outdoor
  • Recycle
  • Sustainable energy
  • Agriculture

Browsing Behavior:

  • Recycling
  • Zero waste lifestyle tips
  • Eco friendly products to buy
  • Sustainable fashion brands
  • Greenhouse practices
  • Renewable energy news
  • Environmental non-profit organizations in Malaysia

Media Consumption:

  • Podcast
  • Online articles
  • Email newsletter
  • Long & short form video
  • Social media
  • Forums
Luxury Seekers

Luxury Seekers

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Luxury Seekers

Luxury Seekers

Affluent individuals seeking exclusivity, craftsmanship, and premium experiences that reflect sophistication and status.

Attitude to Media:

Follow luxury brands and influencers for trends, valuing heritage, exclusivity, and aspirational storytelling.

Interest:

  • High fashion
  • Luxury goods
  • Lifestyle news
  • Personal care
  • Hotel & resorts
  • Travel
  • Celebrities
  • Entertainment news

Browsing Behavior:

  • Top recommended luxury beauty brand
  • Top celebrities’ top seasonal collections
  • Most recommended luxury skin care
  • Best massage and spa treatments
  • Recommended luxury hotels and resorts
  • Best fine dining experience
  • Best luxury malls to visits

Media Consumption:

  • Podcast
  • Online articles
  • Email newsletter
  • Long & short form video
  • Social media
Fashion Icons

Fashion Icons

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Fashion Icons

Fashion Icons

Trendsetters expressing individuality through bold, modern, and culturally conscious fashion choices.

Attitude to Media:

Engage with editorials, runways, and vlogs, valuing authenticity, creativity, and unique style influence.

Interest:

  • Streetwear & designer fashion
  • Sneaker culture
  • Beauty & Grooming
  • Sustainable clothing
  • Pop culture & music trends
  • Celebrities
  • Entertainment news
  • Lifestyle news
  • Fitness

Browsing Behavior:

  • Celebrity fashion style
  • Best vintage and thrift fashion spots
  • K-POP idol fashion
  • Latest Beauty Products
  • Men Grooming Essentials
  • Fashion Trends

Media Consumption:

  • Podcast
  • Online articles
  • Long & short form video
  • Social media
Corporate Visionaries

Corporate Visionaries

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Corporate Visionaries

Corporate Visionaries

Senior leaders driving innovation, strategy, and growth through data, leadership insights, and digital transformation.

Attitude to Media:

Prefer podcasts and expert panels for quick, on-demand business insights on the go.

Interest:

  • Wellness & Self care
  • Sports
  • Fashion
  • Travel
  • World News
  • Business News
  • Investment

Browsing Behavior:

  • Corporate finance and investment strategies
  • Current affairs and industry news
  • Market trends & stock performance
  • Subscription news & entertainment
  • Corporate finance trends in emerging markets
  • Insightful business podcast
  • Top leaders’ forums

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • Online articles
  • Audio streaming
  • Journals
SME

SME

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SME

SME

Entrepreneurs focused on scaling businesses through funding, strategy, and sustainable digital growth.

Attitude to Media:

Engage with short-form content, case studies, and expert advice for practical, growth-driven insights.

Interest:

  • Business
  • Business financing
  • Content marketing
  • Education
  • Marketing
  • Smart tech & phone
  • E-commerce
  • Business news
  • Lifestyle news

Browsing Behavior:

  • Essential guide for SME business
  • Recommended loan for SME business
  • SME government funding grant
  • Top banks for SME business
  • Legal requirements for starting a small business
  • Understanding small business taxes
  • Essential components of a business plan
  • Best ecommerce platform for SME business
  • Business forums

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • Online articles
  • Audio streaming
Emerging Affluents

Emerging Affluents

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Emerging Affluents

Emerging Affluents

Ambitious professionals elevating their lifestyle through premium experiences, smart investments, and status-driven choices.

Attitude to Media:

Trust expert reviews and prestige brands offering exclusivity, authenticity, and personalized experiences.

Interest:

  • Investment
  • Property
  • Financial news & global news
  • Travel
  • Luxury goods
  • Wealth management
  • Sustainability

Browsing Behavior:

  • Real estate investment
  • Sustainable luxury fashion brands to watch
  • Luxury hotel & resorts
  • Loyalty programs with VIP perks
  • Personalized wealth management
  • Premier banking

Media Consumption:

  • Podcast
  • Online articles
  • Long & short form video
  • Social media
Emerging Affluents

Emerging Affluents

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Emerging Affluents

Emerging Affluents

Driven entrepreneurs turning passions into businesses through creativity, digital innovation, and strong branding.

Attitude to Media:

Engage with expert content, online courses, and communities to grow brands and expand reach.

Interest:

  • Business
  • Personal & Business financing
  • Content marketing
  • Food and beverages
  • Education
  • Marketing
  • Sustainability
  • Beauty

Browsing Behavior:

  • Effective business models for startups
  • How to create a business plan
  • Digital marketing strategies for startups
  • Best ecommerce platform for start-ups
  • Startup news & guides
  • Business idea for beginners
  • Grants for small businesses
  • Content marketing strategies for startups
  • Recommended live streaming platforms
  • Influencer marketing for small businesses

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • Online articles
  • Audio streaming
Comedy Lovers

Comedy Lovers

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Comedy Lovers

Comedy Lovers

Fans who seek laughter, witty humor, and lighthearted films that offer fun escapes.

Attitude to Media:

Follow comedians, memes, and movie clips to stay entertained and discover new comedies.

Interest:

  • Comedy movie
  • TV comedy show & series
  • Meme
  • International celebrities
  • Entertainment news
  • Comedy event

Browsing Behavior:

  • Upcoming comedy movie
  • Upcoming new movie trailers
  • Local comedy movie to watch
  • All time favorite comedy movie
  • Best comedy actor
  • Recommended streaming platform
  • Movie review and rating
  • Movie forum

Media Consumption:

  • Long & short form video
  • Podcast
  • Online articles
  • Forums
  • On-demand
Romantic Comedy Lovers

Romantic Comedy Lovers

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Romantic Comedy Lovers

Romantic Comedy Lovers

Fans who enjoy humorous, heartwarming love stories filled with charm, wit, and relatable moments.

Attitude to Media:

Engage with rom-com discussions, tropes, and sneak peeks to relive feel-good romantic moments.

Interest:

  • Romantic comedy
  • Literature and writing
  • Travel
  • International celebrities
  • Music
  • Fashion

Browsing Behavior:

  • Popular romantic comedy
  • The best romantic comedy actor of all times
  • Romance comedy movie
  • Romantic comedy actor list
  • Recommended streaming platform
  • Movie review and rating
  • Movie forum
  • Best rom-com destination to visits

Media Consumption:

  • Long & short form video
  • Podcast
  • Online articles
  • Social media
  • Forums
  • On-demand
  • Audio streaming
Animation

Animation

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Animation

Animation

Audiences captivated by creative storytelling, emotional depth, and imaginative animated worlds for all ages.

Attitude to Media:

Explore Easter eggs, animation styles, and family-friendly recommendations for timeless movie enjoyment.

Interest:

  • Streetwear & designer fashion
  • Sneaker culture
  • Beauty & Grooming
  • Sustainable clothing
  • Pop culture & music trends
  • Celebrities
  • Entertainment news
  • Lifestyle news
  • Fitness

Browsing Behavior:

  • Local animation movie & series
  • Japan animation movie
  • Kids animated movies for family
  • Upcoming new movie trailers
  • Recommended streaming platform
  • Movie review and rating
  • Movie forum

Media Consumption:

  • Podcast
  • Online articles
  • Long & short form video
  • Social media
Sci-fi & Fantasy

Sci-fi & Fantasy

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Sci-fi & Fantasy

Sci-fi & Fantasy

Imaginative fans drawn to futuristic worlds, advanced tech, and thought- provoking, mind-expanding storytelling.

Attitude to Media:

Join fan forums and follow sci-fi updates, reviews, and adaptations for immersive engagement.

Interest:

  • Sci fi movie
  • Star wars
  • Fashion
  • Play figure and collectibles
  • Original soundtrack
  • Art and illustration
  • Orchestra
  • International celebrities

Browsing Behavior:

  • Star wars saga
  • Greatest sci-fi director
  • Best sci-fi movie original soundtrack
  • All time favorite sci-fi movie to watch
  • Best sci-fi actors of all time
  • Upcoming sci-fi movie posters
  • Recommended streaming platform
  • Movie review and rating
  • Movie forum
  • Sci-fi genre fashion

Media Consumption:

  • Long & short form video
  • Podcast
  • Online articles
  • Forums
  • On-demand
  • Audio streaming
Horror

Horror

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Horror

Horror

Thrill-seekers captivated by suspense, fear, and psychological storytelling that sparks adrenaline and intrigue.

Attitude to Media:

Follow horror creators, behind-the-scenes content, and genre discussions exploring fear and symbolism.

Interest:

  • Horror movie
  • True crime & paranormal
  • Urban legend
  • Interactive haunted house
  • Lifestyle news
  • Entertainment new
  • International celebrities
  • Local celebrities

Browsing Behavior:

  • Local & internation horror movie to watch
  • Greatest local and international horror director
  • Upcoming new movie trailers
  • All time favorite horror movie to watch
  • Best horror actors of all time
  • Behind the scene sneak peak
  • Jump scare rating

Media Consumption:

  • Long & short form video
  • Podcast
  • Online articles
  • Forums
  • On-demand
  • Social media
Action & Adventure

Action & Adventure

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Action & Adventure

Action & Adventure

Fans who crave fast-paced thrillers, epic storylines, and cinematic experiences full of excitement.

Attitude to Media:

Engage with trailers, reviews, and exclusive interviews to stay ahead of blockbuster releases.

Interest:

  • Action & adventure
  • Combat sports
  • Gaming
  • International celebrities
  • Local celebrities
  • Play figure and collectibles

Browsing Behavior:

  • Upcoming action movie trailers
  • All time favorite action movie to watch
  • Best action actors of all time
  • Greatest action movie director
  • Recommended streaming platform
  • Movie review and rating
  • Movie forum

Media Consumption:

  • Long & short form video
  • Podcast
  • Online articles
  • Forums
  • On-demand
  • Social media
Music & Concert Goers

Music & Concert Goers

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Music & Concert Goers

Music & Concert Goers

Music lovers seeking authentic live experiences, VIP access, and emotional connection through performance.

Attitude to Media:

Stay tuned via streaming, social platforms, and blogs for updates, exclusives, and ticket access.

Interest:

  • International artist
  • Malaysia artist
  • Festival & concerts
  • Fashion
  • Music
  • K-pop
  • Malay pop
  • R&B
  • Pop

Browsing Behavior:

  • Upcoming music festival in Malaysia
  • Top local artist concerts
  • Upcoming gigs in Malaysia
  • Latest k-pop news
  • Show tickets and tour date
  • Concerts highlight
  • Upcoming local and international artist showcase
  • Concert fashion

Media Consumption:

  • Short form clips
  • Podcast
  • Live stream
  • Forums
  • On-demand
  • Audio streaming
Online Shoppers

Online Shoppers

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Online Shoppers

Online Shoppers

Digital-savvy consumers who seek trendy, quality, and convenient purchases that express personal style.

Attitude to Media:

Engage with reviews, influencers, and live shopping content driven by trust, convenience, and discovery.

Interest:

  • Online shopping
  • Fashion
  • Digital & electronics
  • Sporting goods
  • Kids and toddlers
  • Coupons and discounts
  • Personal care

Browsing Behavior:

  • Trending fashion items
  • Electronics & gadgets
  • Home decor & furniture
  • Beauty & skincare products
  • Fitness & wellness gear
  • Sustainable & eco-friendly products
  • Kids’ toys & educational materials
  • Kitchen appliances & tools
  • Popular brands & new arrivals
  • Duty free online shop

Media Consumption:

  • Live stream participants
  • Short & long form clips
  • Online articles
  • Social media
  • Ads image
Automotive Intent

Automotive Intent

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Automotive Intent

Automotive Intent

Car buyers seeking vehicles that balance lifestyle, affordability, safety, and performance.

Attitude to Media:

Rely on online reviews, expert opinions, and forums to compare and decide confidently.

Interest:

  • Luxury and niche car
  • EV and hybrid
  • Family-friendly car
  • Personal finance
  • Insurance
  • Smart gadgets and accessories

Browsing Behavior:

  • Tips and guide purchasing a car
  • Best and recommended electric car
  • Essential car accessories
  • Recommended auto detailing shop
  • Best car loan with competitive rates
  • Most recommended used car marketplace
  • Affordable car to buy
  • Top luxury car brands and performance
  • Car deals and promotion

Media Consumption:

  • Short & long form clips
  • Online articles
  • Forum
  • Ads image
Home Buyers

Home Buyers

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Home Buyers

Home Buyers

Individuals and families seeking affordable, well-located homes with strong amenities and investment value.

Attitude to Media:

Explore property sites, virtual tours, and expert insights for informed, confident home decisions.

Interest:

  • Property
  • Furniture and home deco
  • Renovation and constructions
  • Home appliance
  • Smart home gadgets
  • Personal financing
  • Investment

Browsing Behavior:

  • Complete guide for homebuyers
  • First-home government programs & incentives
  • New property launch and development
  • Top home developers
  • Type of home ownership
  • DIY décor ideas
  • Home loans & insurance
  • Interior design ideas

Media Consumption:

  • Short & long form clips
  • Online articles
  • Forum
  • Social media
  • Ads image
Luxury Buyers

Luxury Buyers

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Luxury Buyers

Luxury Buyers

Affluent consumers seeking exclusivity, craftsmanship, and personalized luxury across fashion, beauty, homes, and tech.

Attitude to Media:

Follow luxury brands and influencers, valuing expert reviews, heritage, and exclusive brand storytelling.

Interest:

  • High fashion
  • Luxury goods
  • Lifestyle news
  • Personal care
  • Hotel & resorts
  • Travel
  • Celebrities
  • Entertainment news

Browsing Behavior:

  • Best luxury gadgets to buy
  • Exclusive designer bags to owned
  • Best luxury skin care & cosmetic brands to buy
  • Top luxury watch brands to owned
  • Recommended premium outlet
  • Best luxury hotels and resorts to stay
  • International & high-end jewelry fairs
  • Best luxury malls to shop
  • Sustainable luxury fashion brands

Media Consumption:

  • Podcast
  • Online articles
  • Email newsletter
  • Long & short form video
  • Social media
  • Ads image
Tech & Gadget Enthusiasts

Tech & Gadget Enthusiasts

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Tech & Gadget Enthusiasts

Tech & Gadget Enthusiasts

Innovation-driven consumers exploring cutting-edge devices, valuing performance, features, and trusted brand reputation.

Attitude to Media:

Engage with blogs, reviews, and influencers for real-user insights and early access updates.

Interest:

  • Online shopping
  • Smart tech and phone
  • Luxury goods
  • Lifestyles news
  • Hobby events
  • Vlogging

Browsing Behavior:

  • Best & top recommended smart phones to own
  • Top smart home device to buy
  • Best noise cancelling headphones
  • Reputable online platforms for tech & gadgets
  • Tech expo and fair

Media Consumption:

  • Podcast
  • Online articles
  • Email newsletter
  • Long & short form video
  • Social media
Health & Wellness Shoppers

Health & Wellness Shoppers

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Health & Wellness Shoppers

Health & Wellness Shoppers

Health-conscious individuals pursuing balance through fitness, nutrition, and self- care products that enhance well-being.

Attitude to Media:

Follow wellness creators and experts, trusting research-based, sustainable, and holistic health content.

Interest:

  • Online shopping
  • Fitness and wellness
  • Spa
  • Organic
  • Supplements and vitamins
  • Outdoor sports
  • Yoga
  • Gym

Browsing Behavior:

  • Top-rated spa treatments for relaxation
  • Best online stores for health supplements
  • Top sites for fitness apparel & equipment
  • Online shops for healthy meal kits
  • Online shops for gluten-free snacks
  • Best online stores for organic groceries
  • Personalized vitamin and supplements

Media Consumption:

  • Podcast
  • Online articles
  • Email newsletter
  • Long & short form video
  • Social media
  • Forum
Travel & Experience Seekers

Travel & Experience Seekers

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Travel & Experience Seekers

Travel & Experience Seekers

Adventurous travelers seeking cultural immersion, comfort, and exclusive, memory-rich experiences worldwide.

Attitude to Media:

Engage with travel blogs and influencers for inspiration, reviews, and curated experience recommendations.

Interest:

  • Hotel & resorts
  • Coupons and discounts
  • Lifestyle news
  • Travel
  • Airlines

Browsing Behavior:

  • International and local travel
  • Luxury hotel & resorts
  • Loyalty programs with VIP perks
  • Cheap & budget hotel.
  • Travel blogs & recommendations
  • Online travel & booking deals
  • Travel fair & events
  • Recommended travel agency

Media Consumption:

  • Online articles
  • Podcast
  • Live stream
  • Long & short form video
  • Forum
  • Social media

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