Welcome to KULT:Lab, our innovation sandbox, where the boundaries of content, media, and performance marketing are continuously tested.
Why We Built KULT:Lab
Innovation doesn’t happen in brainstorming decks — it happens in live tests, small experiments, and brave pilots.
KULT:Lab is our platform for launching ideas that haven’t been done before, and doing it in partnership with clients and agencies who want to lead, not follow.
What We Do in the Lab
We experiment across:
- New formats (AI video, interactive content, AR)
- New channels (emerging platforms, niche communities)
- New models (affiliate + creator hybrids, staff-led advocacy)
KULT:Lab runs:
- KULT-funded pilots: We build and test new ideas on our own dime
- Co-funded innovation: We share the risk and reward with clients
- Client-funded experiments: Bespoke innovation frameworks for ambitious brands
Measured Innovation, Not Gimmicks
Every KULT:Lab test includes:
- Hypothesis design
- KPIs for engagement, reach, conversion, or lift
- Post-campaign insights to drive learning
And we share these insights back to the ecosystem in an effort to raise the bar for all of us.
An Invitation to the Curious
If you’re a brand or agency that wants to:
- Be first to market with a new idea
- Test before investing big
- Build case studies that go beyond best practices
Then KULT:Lab is your playground.
Because the future of marketing won’t be invented in a boardroom.
It’ll be tested, broken, rebuilt — and launched, one experiment at a time.
Enroll your agency or brand here
